Week 4.
This week’s topic
on was on censorship, effects and moral panics. The lecture focused on the
effects of the media and the assumptions people make because of the media’s information.
Also, it highlights the effect the media can have on people’s behaviour,
focusing on the hypodermic needle theory and magic bullet theory.
Long P evokes that television without regulation would impact viewers greatly, and this leads to the fear of television having a negative effect on its audience. The author suggests that TV without regulation can lead to ‘the imitation of violent acts, mainly by younger, impressionable children but also affecting other ‘vulnerable’ adults” (Long P, 2012) This emphasises that if media texts are not regulated they can impact those who are innocent in society, such as young children, who for example may view scenes of extreme violence on TV positively and imitate this in reality. This also implies that the media needs to be under some sort of authority and set rules so that audiences don’t subconsciously consume negative or offensive information.
In comparison, Bignell’s book also approves of regulation because of the positive impact it has on society. ‘Cutting out an image is motivated by a concern about how the image might provoke a response in the viewer who sees it’ (Bignell, 2004). This displays that the aim of regulating TV images is to protect audiences from programmes that could offend or encourage negative actions. The two regulating systems in Britain include the ITC and the BSC, who have rules that define what should and shouldn’t be shown on TV.
In difference, Nelmes’ book discusses contemporary censorship in regards to film. The author indicates that ‘those who argue in favour of censorship claim that it reflects and protects standards of morality generally held in society’ (Nelmes, 1999). This highlights that film certificates determine what can be seen and what cannot be seen depending on the age of the viewer and this protects different groups within society from messages expressed in films. The way in which this is done is through the BBFC who operate the classification for films- they decide what is appropriate and not appropriate, especially for audiences of a young age. In a journal article I found, it addresses the topic of television regulation. OfCom reinforces that ‘advertisers are restricted in promoting the use of celebrities or cartoon characters in using free gifts as incentives to children when advertising foods that are high in fat, sugar, or salt’ (Clara, 2013). This highlights that if the rules of OfCom are broken, advertisers will face consequences.
This topic on regulation could be researched further, as I could look at how the advertising of female products are regulated in the media. This because of the idealised ideas and misrepresentations of beauty standards.
References
Bignell, J (2004) An Introduction to Television Studies, London: Routledge. pp 229-252
Long, P and Wall, T (2012) ‘Producing audiences: what do media do to people?’ IN Media Studies: Texts, Production, Context (2nd Edition), London: Pearson. pp 274-299
Nelmes, J (1999) An Introduction to Film Studies, 2nd Edition, London: Routledge. pp. 48-53
Clara, S (2013) A Reflection on European Regulation of Television Advertising to Children. Available at: http://search.proquest.com.ezproxy.bcu.ac.uk/docview/1416175188?pq-origsite=summon [Accessed 3rd March ]
Long P evokes that television without regulation would impact viewers greatly, and this leads to the fear of television having a negative effect on its audience. The author suggests that TV without regulation can lead to ‘the imitation of violent acts, mainly by younger, impressionable children but also affecting other ‘vulnerable’ adults” (Long P, 2012) This emphasises that if media texts are not regulated they can impact those who are innocent in society, such as young children, who for example may view scenes of extreme violence on TV positively and imitate this in reality. This also implies that the media needs to be under some sort of authority and set rules so that audiences don’t subconsciously consume negative or offensive information.
In comparison, Bignell’s book also approves of regulation because of the positive impact it has on society. ‘Cutting out an image is motivated by a concern about how the image might provoke a response in the viewer who sees it’ (Bignell, 2004). This displays that the aim of regulating TV images is to protect audiences from programmes that could offend or encourage negative actions. The two regulating systems in Britain include the ITC and the BSC, who have rules that define what should and shouldn’t be shown on TV.
In difference, Nelmes’ book discusses contemporary censorship in regards to film. The author indicates that ‘those who argue in favour of censorship claim that it reflects and protects standards of morality generally held in society’ (Nelmes, 1999). This highlights that film certificates determine what can be seen and what cannot be seen depending on the age of the viewer and this protects different groups within society from messages expressed in films. The way in which this is done is through the BBFC who operate the classification for films- they decide what is appropriate and not appropriate, especially for audiences of a young age. In a journal article I found, it addresses the topic of television regulation. OfCom reinforces that ‘advertisers are restricted in promoting the use of celebrities or cartoon characters in using free gifts as incentives to children when advertising foods that are high in fat, sugar, or salt’ (Clara, 2013). This highlights that if the rules of OfCom are broken, advertisers will face consequences.
This topic on regulation could be researched further, as I could look at how the advertising of female products are regulated in the media. This because of the idealised ideas and misrepresentations of beauty standards.
References
Bignell, J (2004) An Introduction to Television Studies, London: Routledge. pp 229-252
Long, P and Wall, T (2012) ‘Producing audiences: what do media do to people?’ IN Media Studies: Texts, Production, Context (2nd Edition), London: Pearson. pp 274-299
Nelmes, J (1999) An Introduction to Film Studies, 2nd Edition, London: Routledge. pp. 48-53
Clara, S (2013) A Reflection on European Regulation of Television Advertising to Children. Available at: http://search.proquest.com.ezproxy.bcu.ac.uk/docview/1416175188?pq-origsite=summon [Accessed 3rd March ]
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